The Woman Who Posted 12 Times a Day (And Why I'll Never Be Her)
Last week, I saw a post that made me put my phone down and stare at the wall for a solid five minutes.
A business coach....someone presumably helping other entrepreneurs, was proudly saying they'd been testing a new strategy...
....that involved posting on Facebook 12 times a day to "trick the algorithm."
Twelve. Times. A. Day.
I sat with my coffee going cold in my hand, staring at my screen, trying to understand what kind of life this person was living.
What kind of business they were running.
What kind of hell they'd created for themselves in the name of "visibility."
And then I thought: Is this what we've come to?
Here's what nobody's saying out loud: this isn't marketing.
This is mania.
Because this is what posting 12 times a day actually means:
You're living your entire life through a social media lens. Every conversation becomes content. Every experience gets filtered through "will this perform well?" Every genuine moment gets interrupted by the thought: "I should post about this."
You're not present at dinner because you're thinking about your content calendar.
You're not fully in the moment at your kid's school play because you're mentally drafting the caption.
You're not building a business, you're feeding an algorithm that doesn't give a damn about you, your mental health, or whether you're actually helping anyone.
And for what?
So strangers can scroll past your face 12 times in a single day and think, "God, not her again"?
This madness isn't just about posting frequency. It's everywhere.
You've seen the posts: "Sign up now and get 10,000 templates!" "Download my 147-step blueprint!" "Here are 5 years of content prompts!"
We've created a culture where having more is somehow better than using anything well.
I watched this play out last month.
A former client - a brilliant woman, making great money - showed me her laptop. She had 17 online courses she'd purchased. SEVENTEEN. Most of them, unopened.
"I keep thinking the next one will be the answer," she told me. Wow.
Here's what I told her: The answer isn't in the next course. It's in finishing the one you started.
We're drowning in information and starving for transformation. And transformation doesn't come from consuming more, it comes from going deeper.
A few years ago, I got really into breathwork. Proper, intense, transformative breathwork.
And here's what's wild: the power isn't in taking more breaths. It's in the pauses between them. It's in holding your breath, staying with the discomfort, letting something shift..
More breaths don't make the practice better.
Deeper breaths do.
The same is true for everything in your business.
More posts don't make your marketing better. More meaningful posts do.
More offers don't make you more money. One exceptional offer that you've mastered does.
More clients don't make you more successful. Deeper relationships with the right clients do.
I've been coaching for eight years. I've worked with thousands of entrepreneurs across every continent that matters for business.
And I can tell you with absolute certainty: the most successful people I know aren't the ones doing the most. They're the ones who've made the main thing the main thing.
Another person I worked with came to me running 11 different offers. She was exhausted, overwhelmed, and making about £80K a year while working 60-hour weeks.
We killed 9 of them. Completely. Gone.
She kept two. Went deep. Got really, really good at delivering them. Raised her prices because she was now the expert, not the generalist.
Eighteen months later? She's at £380K. Working 30 hours a week. And she told me last month she finally feels like she's actually good at what she does.
That's what depth does. That's what mastery creates.
And do you know what I keep hearing from the people who I work with?
"This is the first time in three years I've actually finished something."
"This is the first time I've felt like I could breathe."
"This is the first time I've focused on one thing long enough to see it actually work."
We've built a business culture that glorifies busy. That celebrates the hustle. That makes you feel inadequate if you're not doing ALL THE THINGS.
I'm going to say what everyone's thinking and nobody's saying.
Because the people I know who've built seven-figure businesses, the ones who've created actual wealth, actual freedom, actual impact, aren't the ones posting 12 times a day.
They're the ones who've said no to almost everything so they could say yes to the one thing that matters.
Let me get practical for a second.
In your business: Make one offer so good that people would be stupid not to buy it. Then make it better. Then charge more. Then make it better again. Master it. Own it. Become known for it.
In your marketing: Post when you have something worth saying. Not because a "content strategist" told you the algorithm demands daily feeding. Your audience doesn't need more from you. They need better from you.
In your relationships: Stop scrolling and start connecting. I'd rather have ten people who actually know me, trust me, and refer me than 10,000 followers who scroll past my face twelve times a day. The money in business is the byproduct of doing a great job.
You can't do a great job if you're spread so thin you're transparent.
Here's what I want you to ask yourself:
Depth. Not breadth. Every single time.
If this resonates, DM me on Instagram (@thekarenkissane) and tell me: what's the ONE thing you're going to go all in on?
Because I promise you, when you stop trying to do everything and start mastering something, that's when everything changes.
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