The Clients Who Pay Me The Most
I've realised that the clients who pay me the most, the ones who implement fastest, get the best results, and refer their equally brilliant friends are almost never the ones engaging with my content online.
I checked and it’s true.
They’re not liking posts or watching my stories. They’re working. They found me because I built a system that reaches them directly, not because the algorithm decided to show them my face that day.
Your ideal clients, the established entrepreneurs, the ones with big budgets and sophisticated problems are in client calls, right now, negotiating deals, building their own businesses and solving complex problems that require focus.
They probably check social media on the toilet, not during their decision-making hours. We’ve been sold this idea that if we’re not “showing up” daily on social platforms, we’re invisible.
But invisible to whom?
To the algorithm? To other coaches scrolling during procrastination breaks? To people who will never buy from you anyway? Your best clients need you to be findable and memorable when they’re ready to buy.
There’s a difference.
Build infrastructure that reaches decision-makers directly with a process that puts you in front of the right people through trusted channels.
An email list you actually nurture (not just send launch sequences to) and a clear point of view that makes you the obvious choice when someone in your world has the problem you solve.
Strategic partnerships with complementary businesses…
Work that establishes authority without requiring daily performance.
This is less sexy but much more profitable.
So maybe the question isn’t “how do I get better at social media?” Maybe it’s “how do I build a way to reach serious people who are too busy working to doom scroll?” Socials are a cog in the wheel of course… but definitely not the wheel itself.
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